Anyone with more than a passing interest in Italian football will probably know that the country's first football club was Genoa, established in 1893. But how many of us can name the second? Answer: Udinese, established in 1896. Just as Genoa began life as Genoa Cricket & Athletic Club, Udinese operated under the patronage of the Società Udinese di Ginnastica e Scherma (Udinese Gymnastics and Fencing Society). Such multifaceted sporting arrangements were not uncommon back then, and many an Italian team can testify to such origins. There normally came a point, however, when the football-oriented wing of these organizations would seek to establish its own identify.
For Udinese that point came in 1911, with the formation of the Associazione del Calcio Udine. Exchanging their all-black jerseys for black and white halved ones, the club registered with the Federazione Italiana Giuoco Calcio (FIGC), and were duly allocated a regional place in the 1912-13 Promozione. Pitted against Unione Sportiva Petrarca and Calcio Padova, Udinese came second in their group, which was enough to gain entry into the Veneto-Emilian section of next season's Prima Categoria, where they remained up World War 1.
Conflict over, Udinese became part of Associazione Sportiva Udinese, and the team's colours were again tinkered with: black-trimmed white shirts paired with white shorts and black socks. It was in this kit that Udinese made it to the first ever final of the Coppa Italia, losing to FC Vado by one goal, in 1922. [It should be noted that most of the so-called 'bigger' clubs in Italy were at the time registered with the Confederazione Calcistica Italiana and not eligible to compete in the Italian Cup, which was the initiative of the FIGC.] The same year the club was promoted into the newly created Prima Divisione, only to be relegated the following season.
Meanwhile, Udinese's mounting debts precipitated a separation from the Associazione Sportiva and would have ended in dissolution had the club's president, Alessandro del Torso, not raised enough money to keep them afloat. A reconfigured Associazione Calcio Udinese were promoted back into the Prima Divisione in 1825, but were relegated the year after into Group B of what was also called the Prima Divisione, given that the highest league had been rebranded as the Divisione Nazionale.
In 1930 Udinese advanced into a newly conceptualized Serie B as champions of the Prima Divisione, after coming top of Group C (Northern Division) and then defeating Palermo 3-1 in a played-off final. By now Udinese were wearing black and white striped shirts, a combination they would wear consistently over the course of the next five decades. Their form would remain consistent too, in a sense. The 1930s would be played out in Serie C, the 1940s saw Udinese competing in Serie B, the 1950s in Serie A, and the latter half of the '60s and most of the '70s spent back in Serie C.
It was towards the end of the 1970s that club began to revive itself. Having moved into a newly built stadium in 1976 – the Stadio Friuli, with its distinctive elliptical arch – Udinese completed a treble of sorts, finishing top of Group A of Serie C and winning both the Coppa Italia Lega Pro and the Anglo-Italian Cup. The following year, after abbreviating their name to Udinese Calcio, they were promoted into Serie A as champions of Serie B. Finally, in 1980, Udinese defeated Čelik Zenica in the final of the Coppa Mitropa.
After decades of sartorial stability, Udinese decided it was time for another change. Discarding the traditional black and white stripes, the club opted for a shirt con palo – literally, 'with pole'. In other words, white with a wide, black vertical stripe straight down the middle. Made by Pouchain it also featured a new crest, designed by the great Piero Gratton, depicting a zebra's head inscribed within a green circle. The badge didn't last long and was replaced in 1981 with a white shield displaying an inverted black V with a red Z beneath it – which stood for the home appliance manufacturer 'Zanussi', who had recently taken the club over – and the words 'udinese calcio' (lower case) printed above it. [For 1981-82, the jersey itself, produced by the Italian fashion brand Americanino, was adorned with the Z on its own, which I don't suppose went down very well.]
In 1984 Diadora succeeded Americanino as technical sponsor and made further alterations. The new shirt was essentially black but with a thick white band running diagonally from the left arm down across the torso, and also bore the name of a commercial sponsor, Agfacolor. Then in 1986 ABM took over from Diadora but left the shirt well alone.
Udinese rounded off 1987-88 season in a mediocre tenth place, although the appointment of Nedo Sonetti as head coach in December had brought with it an improvement in form during the second half of the season. So it proved. In 1989, with the collar now removed, Udinese finished third, which got them back into Serie A. Foreign players were then purchased in an effort to stay there – the Argentines Abel Balbo and Nestor Sensini, Spanish veteran Ricardo Gallego – and a new coach too – Bruno Mazzia – while ABM reinstated the missing collars.
It didn't work out. Udinese were condemned to Serie B on the last day of the season, despite beating Inter 4-3. The club subsequently became embroiled in another match-fixing scandal that deferred their return to Serie A for a couple of years. Adidas replaced ABM before Lotto came along and ruined everything. Now firmly entrenched within Serie A Udinese's gear is currently provided by Macron, who have seen fit to experiment with the various formats of their predecessors.
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