Napoli’s colours are tenuously informed by
those of their ancestors: Naples Foot-Ball Club and Unione Sportiva
Internazionale Napoli. The former wore sky and navy blue striped shirts
with black shorts and socks; the latter, darker blue shirts and socks with white shorts.
US Internazionale Napoli were in fact the result of a schism within Naples FBC itself. In 1911, wishing to engage teams from the north and perhaps feeling that the existing organisation wasn’t ambitious enough, the foreign (mostly English) members of Naples Foot-Ball Club decided to go it alone. The split imposed a financial burden on both parties and so in 1922 they re-amalgamated, taking on the name Foot-Ball Club Internazionale-Naples. As a sort of compromise, they would wear white-trimmed sky blue jerseys and socks paired with white shorts, the same that would become the colours of Associazione Calcio Napoli.
Yet the arrangement seemed to be skewed in the expatriates' favour. The appointed president, Emilio Reale, had also been president of Internazionale, and their chosen ground in Agnano was the one they used to play on. Even the sports’ press appeared to be in on it, habitually referring to the team as 'Internazionale' in their match reports.
The years that followed were relatively uneventful until the signing of the Charter of Viareggio in 1926, which granted the team entry into the newly formed Divisione Nazionale. The charter was essentially a Fascist initiative, and so under duress the company’s shareholders elected to take on the name Associazione Calcio Napoli, which had a more nationalist ring to it (one of the provisions of the charter was a ban on foreign players). It is this incarnation of the club that is officially recognised as being the first.
Napoli struggled and would have been relegated (twice) if the FIGC hadn’t intervened, on the basis that for the National Division to succeed it needed teams in it from the south. Just as well, because 1928-29 would effectively be a qualifying tournament for the leagues that were to proceed it: Series A and B
Again, Napoli got lucky. The original idea was to create two groups of 16 with the best eight in each being rewarded with a place in Serie A, while the remaining 16 teams would be allocated places in Serie B. Napoli finished eighth in their group, tied on points with Società Sportiva Lazio. A play-off ensued, which ended in a draw. A replay was on the cards until the club’s chairman, Giorgio Ascarelli, was able to convince the head of the FICG to expand Serie A to accommodate 18 teams, allowing both Napoli and Lazio to qualify. (Triestina were the beneficiary in the other group.)
Giorgio Ascarelli may have realised that this was a defining moment in the club’s history, for he prepared accordingly. William Garbutt, the English coach who had revolutionised Italian football during his 15 year stint with Genoa, was poached from southern rivals AS Roma. Attacking midfielders Antonio Vojak and Marcello Mihalich were signed from Juventus and Fiumana respectively, providing striker Attila Sallustro with support (although he’d done all right without them, scoring 22 goals the previous season). Finally, work began on a new purpose-built ground: Stadio Partenopeo – also known as Stadio Vesuvio, and soon to become Stadio Giorgio Ascarelli when the man who financed it died suddenly in February 1930, just a couple of weeks after its inauguration. The club finished the season in fifth place.
Napoli breezed through the 1930s but were then relegated in 1942. In 1944 they moved to a stadium in Vomero on a hill on the northwestern edge of the city, before events caught up with them and they were forced to suspend all activities.
In the aftermath of the Second World War Napoli were obliged to take part in the Serie A/B Centro-Sud Championship, a temporary solution designed to overcome the impracticality of travelling long distances in a country ravaged by conflict. Because most Serie A teams were from the north, they constituted one division, while the central and southern Serie A and B teams were put together in another. Given that Napoli were effectively a Serie B outfit they weren’t fancied, but won their group regardless. Not only did this put them through to the final, national round, but it ensured promotion to Serie A for the subsequent year.
Following a brief spell in Serie B from 1948-50 Napoli then managed eleven consecutive seasons in Italy’s top flight, whilst also constructing and moving into the Stadio San Paolo. On being relegated in 1961 they made it back into Serie A at the first attempt, winning the Coppa Italia in the process. The next year, after reaching the quarter finals of the Cup Winner’s Cup, where they lost to OFK Beograd on away goals, Napoli were again relegated. Burdened with debt, local businessman Roberto Fiore bought into the club in 1964, making it a joint-stock company. Now known as Società Sportiva Calcio Napoli, they won promotion the following year wearing for the most part their away strip: all white with a sbarra (sash or 'bar') tracing a diagonal line from the right shoulder of the shirt down to the left. [When running in the opposite direction, it is instead referred to as a banda.]
Former president Achille Lauro was still a 40% stakeholder and so invested in the team, bringing in Omar Sívori from Juventus and José Altafini from Milan. It paid dividends. SSC Napoli finished the championship in third place and were also victorious in the Coppa delle Alpi. They achieved this wearing a darker shade of blue, introduced in 1960. For 1966-67, which was also relatively successful, they would revert to the lighter blue more commonly associated with the club.
It would be another ten years before Napoli won another trophy – the Coppa Italia in 1976 – which is not to say they did badly in between. The club regularly finished in the higher echelons of Serie A and made the semi-finals of the Italian Cup on three occasions, wearing sky blue white-trimmed jerseys. The next significant change, both in the team’s fortunes and its livery, occurred in the mid-1980s.
When Diego Armando Maradona signed for Napoli in 1984 their kit supplier was a manufacturer called Linea Time, more commonly
associated with cycling. Despite doing a decent job, Ennerre/NR took over in
1985. Their acrylic jersey, sponsored by Buitoni, did away with the white trim
and added a collar. [Ennerre also supplied a trimmed polyester version with faint pinstripes, possibly intended for warmer conditions.] The same strip was used for a consecutive season whereupon Napoli
won their first Scudetto and third Coppa
Italia.
In 1987, as testament to their recent achievements,
Napoli’s shirt was adorned with both the scudetto and the coccarda – a shield
and a roundel respectively, incorporating the colours of the Italian flag. To
make room for the scudetto, the club's badge was moved to the left shoulder.
The coccarda, meanwhile, was positioned directly beneath Ennerre's logo, just above
the 'B' in Buitoni. It looked a mess. The club did, however, purchase the Brazilian striker Careca.
After winning nothing in 1987-88 the shirt could have potentially reverted to its previous configuration. Instead, the confectioners Mars took over sponsorship from food producer Buitoni. 'Mars' was initially printed in white, but was switched to black about halfway through the season, presumably to enhance its definition. Moreover, NR issued the shirt in two different materials: polyester and lanetta, which is basically acrylic. New signings included the Brazilian Alemão from Atlético Madrid, Luca Fusi from Sampdoria, and Massimo Crippa from Torino. Napoli finished runners-up to Inter in the championship, lost to Sampdoria in the final of the Coppa Italia, but beat Stuggart over two legs to win the UEFA Cup. This unadorned jersey remained unchanged for following season, as Maradona led Napoli to victory in Serie A. They won more games, scored more goals, amassed more points than during their previous title-winning campaign, but the winning margin was less: two points more than AC Milan, compared to three ahead of Juventus. Maradona was top scorer with 16 league goals, Careca second with 10.
Maradona’s final season with Napoli would also be Ennerre’s (before Umbro stepped into the fold, ruining everything). NR didn’t see fit to change what wasn’t broken, although there were a few twists. Again, two shirts were made, both in polyester: a plain, almost silky iteration as before, and a matt version micro-patterned with the NR insignia. (AS Roma were presented with the same dilemma.) If that wasn’t enough, an alternative ‘Cup Shirt’ was produced. Blue with an undulating white band across the front, it was worn in the 5-1 drubbing of Juventus in the 1990 Supercoppa Italiana, against Cosenza in the Coppa Italia, Spartak Moscow in the second round of the European Cup (whereupon Napoli were beaten on penalties), and in a number of league games early on in the season. The template was also used for a red, third shirt, while the away kit was white with pale blue rhomboids running horizontally across the chest. Napoli ended the season in a disappointing eighth place.
Cup Shirt - 1990-91
Considering how few changes Ennerre actually made, it is amazing to think how many different jerseys they produced during their six year tenure. The 1986-7 edition seems to be the most popular, in which Napoli won their first scudetto. You might equally fancy the first Mars shirt; it
might simply come down to whether you like your fonts with or without serifs. Or
maybe you prefer the contrast in colour the scudetto and the coccarda bring,
even if the overall effect is a bit busy. Whichever version you favour, they’re
all representative of a specific moment in time: Maradona in his pomp, and the
fairy tale he bestowed upon the city of Naples and its people.
